PlateRate Privacy Statement
Last Update: January 1st, 2016.
accounts after that date and will become effective on January 1st, 2016
for pre-existing users.
disclosure of information about you in connection with your use of our
services, including those offered through our websites, emails, and mobile
applications (collectively, the "Service"). The terms "we", "us", and "PlateRate"
refer to My Mavens LLC, a New York Limited Liability Company. When you use the Service,
you consent to our collection, use, and disclosure of information about you as described
1. Information We Collect and How We Use It
We may collect and store information about you when you use the Service.
We use the information to fulfill your requests, provide the Service’s functionality,
improve the Service’s quality, personalize your experience, track usage of the Service,
provide feedback to third party businesses that are listed on the Service, display relevant advertising,
market the Service, provide customer support, message you, back up our systems and allow for disaster recovery,
enhance the security of the Service, and comply with legal obligations.
Among the information we collect, please note:
Account Information: If you create an account with PlateRate, we may store
and use your full name, email address, zip code, and other information you
may provide, such as your gender, birth date, and food preferences.
Your first name and last initial, as well as any photo you submit through the
registration process, will be publicly displayed as part of your account profile.
You can modify some of the information associated with your account. If you believe that
someone has created an unauthorized account depicting you or your likeness, you can request its
removal by contacting us.
Public Content: The information that you contribute through the Service
is intended for public consumption, including your reviews, tips, photos,
videos, check-ins, comments, likes, talk posts, events, bookmarks, friends,
lists, compliments, and account profile. We may display this information through
the Service, share it with businesses, and further distribute it to a wider audience
through third party sites and services.
Contacts: You can invite your friends to join the Service by providing us
with their contact information, or by allowing us to access your contacts
from your computer, mobile device, or third party sites to select which friends
you want to invite. If you allow us to access your contacts, we may transmit
that information to PlateRate in order to process your invitations.
Communications: When you sign up for an account or use certain features,
you are opting to receive messages from other PlateRate users, businesses,
and PlateRate itself. You can manage some of your messaging preferences in
your profile, but note that you cannot opt out of receiving certain administrative,
transactional, or legal messages from PlateRate. For example, if you make a reservation
through the Service, we may send you messages about your reservation using the contact
information you provide, including SMS text messages to your phone. We may also track your
actions in response to the messages you receive from PlateRate or through the Service, such as
whether you deleted, opened, or forwarded such messages. If you exchange messages with others
through the Service, we may store them in order to process and deliver them, allow you to manage
them, and we may review and disclose them in connection with investigations related to the operation
and use of the Service. We may not deliver messages that we believe are objectionable, such as spam
messages or requests to exchange reviews for compensation. If you send or receive messages through
the Service via SMS text message, we may log phone numbers, phone carriers, and the date and time
that the messages were processed. Carriers may charge recipients for texts that they receive.
We may also store information that you provide through communications to us, including from phone calls,
letters, emails and other electronic messages, or in person. If you are a representative of a business
listed on PlateRate, including users of the service PlateRate for Business Owners, we may contact you,
including by phone or email, using the contact information you provide us, make publicly available, or
that we have on record for your business.
Transactional Information: If you initiate a transaction through the Service, such as a reservation or purchase,
we may collect and store information about you, such as your name, phone number, address, email, and credit card
information, as well as any other information you provide to us, in order to process your transaction, send communications
about them to you, and populate forms for future transactions. This information may be shared with third parties for the same purposes.
PlateRate does not disclose your personal information to third parties for the purpose of directly marketing their services to you unless
you first agree to such disclosure. When you submit credit card numbers, we encrypt that information using industry standard technology.
If you write reviews about businesses with which you transact through the Service, we may publicly display the fact that you transacted
with those businesses. For example, if you make a dinner reservation through the Service and write a review about your experience,
we may publicly display the fact that you made your dinner reservation through the Service.
Activity: We may store information about your use of the Service, such as your search activity, the pages you view, the date and time of your visit,
businesses you call using our mobile applications, and reservations and purchases you make through the Service. We also may store information that your
computer or mobile device provides to us in connection with your use of the Service, such as your browser type, type of computer or mobile device, browser
language, IP address, mobile carrier, phone number, unique device identifier, advertising identifier, location (including geolocation, beacon based location,
and GPS location), and requested and referring URLs. You may be able to disallow our use of certain location data through your device or browser settings,
for example by disabling “Location Services” for the PlateRate application in iOS privacy settings.
3. Third parties
Third parties may receive information about you as follows:
as PlateRate does for itself. In doing so, PlateRate adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.
Third parties may be able to associate the information they collect with other information they have about you from other sources. We do not necessarily have access
to or control over the Cookies they use, but you may be able to opt out of some of their practices by visiting the following links: Network Advertising Initiative,
Omniture, Digital Advertising Alliance and PrivacyChoice. Please note that opting out does not prevent the display of all advertisements to you. Additionally,
we may share non-personally identifiable information from or about you with third parties, such as location data, advertising identifiers, or a cryptographic
hash of a common account identifier (such as an email address), to facilitate the display of targeted advertising. You may be able to limit our sharing of some
of this information through your mobile device settings, as described in Section 2 above.
Service Providers: We may rely on third party providers to support or provide some of the services that are available through the Service, such as reservations and food delivery.
We may also rely on third party providers to perform certain services for us in connection with your use of the Service, such as communications and hosting services, network security,
technical and customer support, tracking and reporting functions, quality assurance testing, payment processing, our own marketing of the Service, and other functions.
We may share information from or about you with these third party providers so that they can perform their services or complete your requests. These third party providers
may share information with us that they obtain from or about you in connection with providing their services or completing your requests. Third party providers may also share
this information with their subsidiaries, joint ventures, or other companies under common control. Some of our web pages utilize framing techniques to serve content to you from our
third party providers, while preserving the look and feel of the Service. In such cases, please note that the information you provide is being provided to the third party.
Aggregate Information: We may share user information in the aggregate with third parties, such as advertisers and content distributors. For example, we may disclose the number of users that
have been exposed to, or clicked on, advertisements.
Businesses on PlateRate: We may share information from or about you (such as your age and gender), your devices, and your use of the Service (such as which businesses you bookmark or call) with businesses listed on PlateRate.
You may adjust your settings to increase or decrease the amount of information we share in your user profile. Keep in mind that businesses may see your Public Content (as defined in Section 1(b) above) and receive information
about your transactions with them, regardless of your settings. Additionally, if you make a phone call to a business through or in connection with your use of the Service, we may share information about your call with the business
that the business would have received had you called them directly, such as the date and time of your call and your phone number. You may be able to limit our ability to collect and share your phone number through your phone’s settings
or phone service provider.
Investigations: We may investigate and disclose information from or about you if we have a good faith belief that such investigation or disclosure (a) is reasonably necessary to comply with legal process and law enforcement instructions and orders,
such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us; (b) is helpful to prevent, investigate, or identify possible wrongdoing in connection with the Service; or (c) protects our rights, reputation,
property, or that of our users, affiliates, or the public, such as disclosures in connection with our Consumer Alerts program. If you flag or otherwise complain to PlateRate about content through the Service, we may share the substance of your complaint
with the contributor of that content in order to provide an opportunity for the contributor to respond.
Links: The Service may contain links to unaffiliated third party services. Except as set forth herein, we do not share your personal information with them, and are not responsible for their privacy practices. We suggest you read the privacy policies on, or applicable to,
all such third party services.
Facebook and Twitter: If you sign up for PlateRate using your Facebook, Twitter or other third party service, or link your PlateRate account to your Facebook, Twitter or other third party service, we may receive information about you from such third party service. We may use this information
to help you create your account on PlateRate and connect and share public content with your friends and followers on such third party services. Please note that if you interact with Facebook, Twitter, or other third party service icons through the Service, including "Like," "Share," or similar buttons,
those third party services and companies may collect information about you, such as your device’s IP address. Your interactions with these and other third party services and companies are governed by the third parties’ privacy policies.
4. Controlling your personal data
Other users may be able to identify you, or associate you with your account, if you include personal information in the content you post publicly. You can reduce the risk of being personally identified by using the Service pseudonymously,
though doing so could detract from the credibility of your contributions to the Service. Users can also use the Connect with Friends feature to find one another based on their names, phone numbers or email addresses.
Please also note that the messages you send or receive using the Service are only private to the extent that both you and the person you are communicating with keep them private. For example, if you send a message to another user,
that user may choose to publicly post it. Also, PlateRate may access and disclose such messages in the course of investigations relating to use of the Service.
5. Data retention and account termination
You can close your account by contacting us. We will remove your public posts from view and/or dissociate them from your account profile, but we may retain information about you for the purposes authorized under this Privacy
Policy unless prohibited by law. For example, we may retain information to prevent, investigate, or identify possible wrongdoing in connection with the Service or to comply with legal obligations. Please note that businesses
cannot remove their business listings, ratings, or reviews by closing their accounts.
The Service is intended for general audiences and is not directed to children under 13 years old. We do not knowingly collect personal information from children under 13 years old. If you become aware that a child has provided
us with personal information without parental consent, please contact us. If we become aware that a child under 13 years old has provided us with personal information without parental consent, we take steps to remove such information
and terminate the child's account.
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or via mobile device,
or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
8. Dispute resolution
9. International data transfer
The Service is currently targeted at US customers only. International customers may use the Service only if it complies with their local data security and other restrictions,
which the user takes the full responsibility for understanding and ensuring that we comply with those rules and regulations. All users take full responsibility for any negative
repercussions to their use of the Service if it is not allowed in their country.
11. California residents: your California privacy rights
PlateRate does not disclose your personal information to third parties for the purpose of directly marketing their services to you unless you first agree to such disclosure.
If you have any questions regarding this policy, or would like to change your preferences, you may contact us at the address listed above in Section 8.
Copyright © 2016 My Mavens LLC. All rights reserved.